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Let’s face it. Purpose has a bad rep these days. And no wonder, it’s everywhere: in ad campaigns, brand manifestos, social media hashtags, even on packaging.
We’ve all seen it – perhaps even done it ourselves – brands come up with a snazzy purpose statement, slap it on their website, launch a “soci...
The world is changing. Fast. As we hear over and over again, the new normal is that there is no normal.
Since 2020, we have seen the emergence of social movements such as Black Lives Matter and Woman, Life, Freedom, COVID shutting the world down, wars breaking out in Ukraine and Gaza, catastrophic...
As the world undergoes another seismic shift under the new political landscape, many of us may be feeling lost (again!). The search for more meaning in our lives and our work becomes more present. Despite ticking all the external boxes for success, deep down, somewhere we can’t quite pinpoint, a dee...
As the near year begins, so do new possibilities!
But you also have a million and one priorities on your plate and the pressure to post constantly can feel overwhelming. I know this because I have faced it myself.
Every time I have a conversation with a budding entrepreneur, there’s the same feel...
As the year winds down, the first snow falls, Christmas lights sparkle and the inevitable winter fatigue sets in, I thought I’d share a more personal take to this month’s article.
It’s been 2.5 years since I left my 20-year long career in the corporate world. The transition was harsh, to say the le...
In today’s world, where you can buy online 24/7, compare products and prices at the click of a button and are inundated with marketing messages wherever you look, it’s no longer enough to have a great product or service.
To make your business memorable, stand out versus your competitors and engag...
In all my years as a marketer (and there have been quite a few 😅), I have learnt the hard way that there is only one successful formula for impactful communication.
I have worked on – and seen many – brands lose their way by:
- Lacking clarity or focus on their core positioning
- Changing their ide...
Did you know that we're exposed to anywhere between 6’000 and 10'000 marketing messages every day?
It’s mind boggling – literally – to the point that our brain doesn’t even pay attention to messages that aren’t relevant to us.
It's no secret that the market is incredibly crowded and noisy.
As a s...
Launching your own business is a big deal!
It takes a huge leap of faith to go from an idea that you’ve been dreaming up to actually launching a brand.
Amidst the thousands of priorities that you are juggling, taking the time to ensure you have built your brand in a way that is going to enable yo...
The secret ingredient to building a love brand
Have you ever noticed that the brands we really feel a connection with are the ones that tell stories? They create a sense of belonging to something that we believe in and want to be a part of.
These brands become love brands because they make us feel...
Brand Purpose: the magic ingredient to a successful brand
Ever heard of the saying “Slowing down is sometimes the best way to speed up”?
When I was working in corporate, we would spend days working and reworking our brand fundamentals. Crafting the perfect articulation, debating over one word f...
How prioritising loyalty over trial can boost your profitability tenfold!
In this week’s newsletter, we’ll look at how to turn your customers into loyal brand ambassadors.
Because, by focusing on customer loyalty instead of the exhausting chase for new clients, you can boost your brand value te...
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