Our Rallying Cry
The world is changing. The time is now.
The leaders are us.
To all the courageous pioneers, the rule shakers & breakers.
To those who see things differently and are ready to light the way.
Now is the time to be a stand for what you believe in.
To challenge the status quo and unite as one community.
To work together to create a new economy.
To accelerate innovation and ignite new conversations.
To step up as movement makers.
To build brands for a new world.
Butterflies
Hi! I'm Christina Bouglass
I am passionate about the opportunity and responsibility that brands have to serve the long-term well-being of all people and planet. A disruptor at heart, I left my corporate career with the desire to contribute my skills towards creating a better world.
I have over 20 years’ experience as a brand building expert and marketing executive in big multinationals (P&G, Coty, The Wella Company) and understand the requirements of big global brands as well as small challenger brands that are looking to break through the clutter and make an impact.
I have studied Sustainable Marketing with the Cambridge Institute of Sustainability Leadership (CISL) as well as trained as a B Leader with B Lab Switzerland. I am also a marketing lecturer at the Haute Ecole de Gestion (HEG) in Geneva.
Beyond marketing, I love reading and writing and am currently writing a book about my ”pivot to purpose” experience when leaving the corporate world and how it shifted my vision of marketing.
This is also what I am now passionately sharing back with the world, and hopefully with you.
Welcome to The Butterfly Movements!
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