As the near year begins, so do new possibilities!

But you also have a million and one priorities on your plate and the pressure to post constantly can feel overwhelming. I know this because I have faced it myself.

Every time I have a conversation with a budding entrepreneur, there’s the same feeling. The pressure of posting on social media is a heavy weight and seems to take most of our time. So when I tell them, consistency is more important than quantity, just focus on one channel and post a few times per week, I see their shoulders relax and their eyes light up with relief.

So if you’re looking to create some new habits for 2025 that will free up your time and avoid the overwhelm of keeping up your social media posts, read on! I have curated 10 actionable tips to help you become an efficient content creator, delivering consistent and compelling content without burning out!

1. Choose One Platform and Stick to It

The biggest mistake I see brands making is trying to be on several social platforms before making one a success. Focus on just one platform to start. The right one will be the platform where your ideal clients spend the most time and where you feel comfortable creating content. If you’re never on Tik Tok yourself, chances are, you won’t be creating the best content for that platform anyway! Starting with one channel will enable you to build your audience and create momentum without stretching yourself too thin.

2. Define Your Content Pillars

Your content strategy doesn’t have to be complex, but it should be consistent. Pick three themes - such as your purpose, your brand story and your hero product - and build your content around them. Focusing on three pillars will create clarity for your audience, enabling them to understand what your brand stands for and what it offers, as well as focus for you.

3. Prioritize Consistency Over Frequency

Consistency is what builds trust and awareness. If you show up sporadically, your audience won’t know what to expect from you. It’s better to post less frequently, but consistently, than to go all out and not be able to keep up! I like using a diet analogy here: if you starve yourself for a few weeks, you’ll never be able to keep it up. But by putting new, healthy habits in place, you’ll be able to stick to it over the long-term. So if posting three times a week feels manageable, start there. If it’s only two times at the beginning, then that’s also ok! Trying to post daily (or more!) when it’s unsustainable for you in the long-run will eventually lead to poor content and burnout.

4. Build an Idea Bank

To avoid the stress of grappling for ideas and figuring out what to post at the last minute, build an idea bank of specific topics and content for each of your content pillars. Create a list that is easily on hand, where you can simply jot down any ideas when them come. By creating a running list of content ideas, you’ll always have inspiration on hand. To find new ideas, you can do some research on what is trending in your industry or area of expertise, what current events are relevant to your brand and what your brand pipeline is (eg. are you launching a new product, do you have an event planned, etc?).

5. Create & Repurpose Long-Form Content

This is a gem in terms of your content creation! Create one substantial piece of content each month, such as an article, video, or podcast. Choose whichever format you are most comfortable with. Then use this as the foundation for shorter pieces, like social posts, infographics or short video clips. Repurposing your long-form content keeps your content pipeline full with significantly less effort.

6. Reuse Top-Performing Content

Pushing this idea further: re-use top-performing content. No one will notice this but you, I promise! It takes around seven impressions for recall, so don’t worry about reposting the same content. Track which posts resonate most and re-share or repurpose them every three months or so. You can change the image or tweak the copy, but remember, your audience needs to hear a message multiple times before it sticks.

7. Create a Ritual

Block out a 2-3h weekly slot in your calendar that will be dedicated to content creation and then batch the same tasks together. Batching content enables you to plan ahead, stay in the flow and free up your time.

Here’s a simple monthly workflow for your 2-3h weekly slot:

• Week 1: Plan your content calendar for the month. This is where you will think of the themes and topics you will cover and map it out for each day you plan to post. Go back to your idea bank here (cf. tip 4)! There are tools that exist to track this but I find that a simple excel file does the job well.

• Week 2: Create your long-form content piece. In this session, you will focus solely on getting that long-form piece out the door. Whether it’s writing an article or recording a video or podcast.
• Week 3: Create your short-form content pieces. Use a mix of re-purposed content from your long-form piece (cf. tip 5 - you can use ideas from previous months to mix it up) as well as top performing content that you have previously posted (cf. tip 6).
• Week 4: Schedule everything. Depending on the platform, there are tools you can use for this as well. For Linked In, I love Authored Up. You can also use scheduling platforms (e.g. Buffer, Later, or Hootsuite) to automate posting.

 8. Use Templates to Save Time

Creating from scratch every time can be exhausting. Track what formats work best for your brand and then build or invest in templates for social media posts, articles, videos, or blogs that align with your brand strategy. Templates will help signifcantly speed up your content creation. You could also choose to outsource any repetitive formatting or editing (for videos or podcasts for example) to free up additional time. Platforms such as Upwork, Fiverr, or hiring a virtual assistant can take these time-consuming activities off your plate.

9. Scale Up Strategically

Once you’ve established a steady rhythm on one platform, you can consider expanding. Add an additional platform or increase your posting frequency - but only if it feels sustainable! And if you have not yet done so, outsourcing small tasks like scheduling or analytics might also be an option.

If you choose to add a new platform, be intentional about how you use each one. For example, use Instagram for engagement, Linked In for authority, YouTube for education, TikTok for product promotion, etc. 

10. Find A Sparring Partner or Community To Support You

Being an entrepreneur can be a lonely journey. You feel all the pressure on your shoulders, without anyone thanking you or congratulating you at the end of the day – except for yourself! 

Consider finding a sparring partner - this could be a co-founder, another entrepreneur, a friend or coach – to connect with on a monthly basis to share your ideas and challenges. This is a great way to give you a new perspective and fresh ideas.

You may also consider a new start in 2025 by joining The Impact Circle, my new membership program which is has just opened! The membership gives you access to monthly Content Creation Labs to create your monthly social media content plan, Office Hours to ask me your questions, special MasterClasses as well as inspiration and accountability to create your compelling and consistent content! 

The Recap

Content creation can feel like a full-time job, especially for entrepreneurs juggling multiple responsibilities. And while having a consistent online presence is crucial to building your brand and connecting with your audience, it doesn’t have to come at the cost of your well-being.

These 10 tips are actionable ways to free up your time, reduce stress and avoid burnout, whilst posting consistent and compelling content to build your brand’s awareness and audience: 

1. Choose One Platform and Stick to It
2. Define Your Content Pillars
3. Prioritize Consistency Over Frequency
4. Build An Idea Bank
5. Create & Repurpose Long-Form Content
6. Re-Use Top Performing Content
7. Block Your Calendar and Batch Similar Tasks Together
8. Use Templates to Save Time
9. Scale Up Strategically
10. Find A Sparring Partner or Community To Support You

Let me know which strategies you try out and what works for you!

And for any questions or further information about The Impact Circle, feel free to reach out to me directly at [email protected], I’d love to support you with your content creation next year!