For those of us who are building the purpose-led businesses of the future, business as usual isn’t going to cut it. We have to imagine, experiment with, and create new ways for the well-being economy we are pioneering.
Marketing is an area where this is particularly true. We are not here to simply pressurise customers into buying more stuff. We are here to unleash large scale movements that inspire people to embrace new ways of living, working and leading. Ways that promote true flourishing on this planet.
For that, as Christina says, our brands need to ‘live and breathe’ their purpose. It is not simply about broadcasting ‘buy me’ loudly. It is about being brave enough to stand out boldly as the brand that is leading to new horizons.
To do that you need a partner that gets it – who can bring tremendous experience, gets purpose as an act of visionary leadership and also thinks in fundamentally new ways.
Christina is that partner and is brilliant at what she does.”
Founder of the Purpose-Led School