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As the year winds down, the first snow falls, Christmas lights sparkle and the inevitable winter fatigue sets in, I thought I’d share a more personal take to this month’s article.
It’s been 2.5 years since I left my 20-year long career in the corporate world. The transition was...
In today’s world, where you can buy online 24/7, compare products and prices at the click of a button and are inundated with marketing messages wherever you look, it’s no longer enough to have a great product or service.
To make your business memorable, stand out versus your...
In all my years as a marketer (and there have been quite a few ), I have learnt the hard way that there is only one successful formula for impactful communication.
I have worked on – and seen many – brands lose their way by:
Did you know that we're exposed to anywhere between 6’000 and 10'000 marketing messages every day?
It’s mind boggling – literally – to the point that our brain doesn’t even pay attention to messages that aren’t relevant to us.
It's no secret that the market is...
Launching your own business is a big deal!
It takes a huge leap of faith to go from an idea that you’ve been dreaming up to actually launching a brand.
Amidst the thousands of priorities that you are juggling, taking the time to ensure you have built your brand in a way that is going to...
Have you ever noticed that the brands we really feel a connection with are the ones that tell stories? They create a sense of belonging to something that we believe in and want to be a part of.
These brands become love brands because they make us...
Ever heard of the saying “Slowing down is sometimes the best way to speed up”?
When I was working in corporate, we would spend days working and reworking our brand fundamentals. Crafting the perfect articulation,...
In this week’s newsletter, we’ll look at how to turn your customers into loyal brand ambassadors.
Because, by focusing on customer loyalty instead of the exhausting chase for new clients, you can boost...
A few months ago, I attended an event at the UN in Geneva. I was surrounded by amazing people who had come together to celebrate women and peace. One of the speakers shared a video which showcased how committed...
Yesterday, I was having a conversation with a purpose-led founder. She had seen my 4B Brand Model – Big, Bold, Brave and Beloved (see previous article here) – and was asking me if I...
Recently I had a conversation with a purpose-driven start-up that is struggling to break through. Their product challenges the codes of the industry they are playing in. In theory, a bold idea that has the potential to make a big impact.
One of the biggest misconceptions I hear about marketing is that it boils down to paid media. Start-ups are therefore often reluctant to invest in marketing at the beginning, thinking it will come later, once they have a viable...
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