Get started on your purpose-led journey by signing up for Brands For A New World, our newsletter packed with insights, examples and tips on marketing for positive impact.
Have you ever noticed that the brands we really feel a connection with are the ones that tell stories? They create a sense of belonging to something that we believe in and want to be a part of.
These brands become love brands because they make us...
Ever heard of the saying “Slowing down is sometimes the best way to speed up”?
When I was working in corporate, we would spend days working and reworking our brand fundamentals. Crafting the perfect articulation,...
In this week’s newsletter, we’ll look at how to turn your customers into loyal brand ambassadors.
Because, by focusing on customer loyalty instead of the exhausting chase for new clients, you can boost...
A few months ago, I attended an event at the UN in Geneva. I was surrounded by amazing people who had come together to celebrate women and peace. One of the speakers shared a video which showcased how committed...
Yesterday, I was having a conversation with a purpose-led founder. She had seen my 4B Brand Model – Big, Bold, Brave and Beloved (see previous article here) – and was asking me if I...
Recently I had a conversation with a purpose-driven start-up that is struggling to break through. Their product challenges the codes of the industry they are playing in. In theory, a bold idea that has the potential to make a big impact.
One of the biggest misconceptions I hear about marketing is that it boils down to paid media. Start-ups are therefore often reluctant to invest in marketing at the beginning, thinking it will come later, once they have a viable...
In the world of marketing, purpose is a word often used, yet frequently misunderstood. From those who use it as an empty promise to sell more products, to those who believe it is about trying to serve everyone, the...
It can be so tempting to cast a wide net and appeal to the broadest possible audience.
To showcase all the amazing benefits your brand has to offer.
Because why would you want to risk losing anyone who could be interested in your brand?
It is...
I have had conversations recently with several purpose-led brands who are struggling to convert.
All of them believe that marketing and, more specifically media, is the solution to their problem.
But there is a fundamental shift that needs to happen...
In today’s world, we see a lot of talk about purpose, but less brands are actually walking the talk. You may have a beautifully articulated purpose statement, but unless it serves to make a difference in the world, then it remains just...
Have you ever wondered how the constant bombarding of messaging and pushy marketing that we live with every day came to be? Marketing as we know it today not only created but continues to exponentially fuel the consumption economy.
I should know. I...
Contact:
Get started today before this once in a lifetime opportunity expires.