Build Your Brand For Positive Impact
Our 5-week signature program to articulate what makes your brand unique, learn to communicate effectively for positive impact and grow your brand without all the pushy marketing tactics designed to fuel never ending growth!
Your brand is what gives your business an identity, makes it instantly recognizable and helps build relationships that drive loyalty and trust. Beyond being a product or service, a brand becomes a living entity that people can connect with emotionally, helping you to attract the right clients.
The key to building a successful brand is working from the inside out:
At the core is your brand purpose. The reason WHY your brand exists - the difference you want to make in the world.
Your vision is WHAT you aim to achieve: the future you are working towards.
Your mission is HOW you plan to achieve it.
Your values and beliefs reflect what's important to you and guide how behave and act.
And finally, your brand positioning is how you will uniquely deliver on your purpose and add value to your clients.
For brands committed to creating positive impact and evolving society for the better, we need to push these concepts even further. This is where the 4B Brand Model comes into play. In this program, we will build the foundations of your brand to be BIG, BOLD, BRAVE and BELOVED:
1. BIG: your brand leads the industry to new horizons
2. BOLD: your brand challenges the status quo
3. BRAVE: your brand lives up to what it stands for
4. BELOVED: your brand rallies a tribe that helps you start a movement of positive change
When you build a brand that leads through a transformative purpose, challenges the status quo and truly walks the talk, you’ll…
✔ Disrupt and lead the industry to new possibilities
✔ Build meaningful connections with ideal clients who share your beliefs
✔ Attract passionate, purpose-driven talent and partnerships
✔ Start the movement of positive change you created your brand for in the first place
If you want to build a brand that stands out, connects emotionally with its clients and has a positive impact then this program is meant for you!
'Build Your Brand For Positive Impact' is a 5-week guided program specifically designed for impact-driven start-ups to clarify your purpose, ideal clients, value proposition, branding and storytelling to stand out, magnetise your ideal clients and grow your brand's positive impact.
Christina will support you throughout the duration of the program with personalised feedback for your brand.
You will also have the support of weekly live sessions to understand each concept, frameworks to guide you, examples to get inspired and downloadable step-by-step guides that walk you through each step.
Additionally, you will get to connect with other impact-driven entrepreneurs.
Week 1:
Your Big Brand Purpose
We will focus on articulating a clear, compelling and BIG brand purpose that acts as your North Star and leads the industry to new horizons.
Week 2:
Your Ideal Client Niche
We will get really specific in identifying who your ideal clients are, what lights them up and what's important to them so your brand truly delights them.
Week 3:
Your Bold Brand Positioning
We will look at your brand positioning within the context of the industry and focus on defining a bold and unique value proposition that challenges the status quo.
Week 4:
Your Brave Brand Identity
We will review your brand name, tagline, visual identity (logo, fonts and colours), voice and actions to bring its brave stand in the world to life.
Week 5:
Your Beloved Brand Story
We will define your brand story, content pillars, communication and community strategy so you know exactly what, how, where and when to communicate.
You will also receive access to a special bonus week to close-out any pending questions as well as a content operating calendar and brand book template.
By The End Of The Program, You Will Have
🌎 A big brand purpose to make a positive impact in the world
❤️ A clearly defined client niche that will love your brand
📑 A bold brand positioning that stands out versus your competitors
🌞 A brave brand identity that shines through
📖 A beloved brand story and clear communication strategy to magnetise your ideal clients
Meet Your Coach
Hi! I'm Christina Bouglass
A brand building expert and impact-driven marketing strategist, I am passionate about the opportunity and responsibility that brands have to serve the long-term well-being of all people and planet. A disruptor at heart, I left my corporate career with the desire to contribute my skills towards creating a better world.
I have over 20 years’ experience as a brand building expert and marketing executive in big multinationals (P&G - recognised as one of the world's leading companies in marketing - Coty, The Wella Company) and understand the requirements of big global brands as well as small challenger brands that are looking to break through the clutter and make an impact. I have also successfully developed two brands from inception to launch and am an avid fashion and beauty fan, having worked across all categories of the industry.
I studied Sustainable Marketing with the Cambridge Institute of Sustainability Leadership (CISL) as well as trained as a B Leader with B Lab Switzerland. I am also a marketing lecturer at the Haute Ecole de Gestion (HEG) in Geneva.
Build Your Brand For Positive Impact will next run over May / June 2025. There are only 5 slots available, sign up to the waitlist to be first to hear when registration is open.
Best Value Plan
Lifetime Access To All Materials
2490.- Frs
Flexible Plan
Lifetime Access To All Materials
2x 1290.- Frs
1. When will the live sessions be?
2. What if I can't make the sessions live?
3. How much time should I plan for the program?
4. Is there anything I need to prepare ahead of starting the program?
5. Can I bring someone else on the program with me?
6. How long will I have access to the program materials?
7. What support will you provide to ensure I am successful?
8. Will you help me understand how my different pieces of communication come together?
9. Are there any payment plans available?
10. How many people will be on the program?
11. When will the next program run?
12. Who can I contact for other questions?
"For those of us who are building the purpose-led businesses of the future, business as usual isn’t going to cut it. Marketing is an area where this is particularly true. We are not here to simply pressurise customers into buying more stuff. We are here to unleash large scale movements that inspire people to embrace new ways of living, working and leading. Ways that promote true flourishing on this planet. To do that you need a partner that gets it – who can bring tremendous experience, gets purpose as an act of visionary leadership and also thinks in fundamentally new ways.
Christina is that partner and is brilliant at what she does.”
Louise LeGat
Founder of the Purpose-Led School
"Christina is an outstanding marketer, with a unique blend of passionate drive, sharp strategic skills, and top notch creative sensitivity - including a thoroughly well-trained eye for executional perfection. Not many marketers can claim to be as excellent with the big strategic picture as they are with the fine detail, but she can - with a vengeance. She isn't only passionate about her business, she's also a great collaborator who thrives on establishing and nurturing the best relationships - and her bubbling sense of humour doesn't hurt. I whole-heartedly recommend her as a top notch brand builder.”
Michel Jouveaux
Senior Brand Building Consultant
Sign up to be the first to hear when our next cohort will take place!
GET ON THE WAITLIST
If you would like to get on the waitlist for the next cohort, please fill out your name and email below.
“Carve your name on hearts, not tombstones. A legacy is etched into the minds of others and the stories they share about you.”
Shanon Alder
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