Our Purpose
Building Brands For A New World
In a world numbed out by the chase for capitalist success, we build brands that lead change, challenge the status quo and rally communities to create lasting impact for people and the planet.
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Our Rallying Cry
The world is changing. The time is now.
The leaders are us.
To all the courageous pioneers, the rule shakers & breakers.
To those who see things differently and are ready to light the way.
Now is the time to be a stand for what you believe in.
To challenge the status quo and unite as one community.
To work together to create a new economy.
To accelerate innovation and ignite new conversations.
To step up as movement makers.
To build brands for a new world.
Why Butterflies?
These graceful creatures are admired across different religions, cultures, and traditions as symbols of transformation, hope, freedom and spiritual growth. In several cultures, they also represent the soul.
From small and humble caterpillars, they transform into glorious creatures, their beauty in the balance and perfect symmetry of their wings.
The chrysalis represents a safe space as they endure the difficult transformation that is needed to evolve. Once they break free, they fly in figures of 8, a symbol of both infinity and regeneration.
Just like butterflies, our vision is to transform brands into soulful, regenerative businesses to find a new balance in society.
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